Walmart Pass

I had the opportunity to work on the creation of a new product called Walmart Pass. Walmart Pass is an in-store QR code platform that will connect users accounts in store and allow them to use multiple features.

About the project

The Problem

Today there is no singular approach to mapping GMV traceability against customer identity, especially customers that are using cash or cash-like transactions.

Walmart Pay is the best platform for standardizing in store transaction experiences through contactless payments.

To incentivize and enable 100% of in-store customers to identify themselves at any register regardless of how they choose to pay, we need to redesign the Walmart Pay experience from end to end.

The Opportunity

current experience

Walmart Pay

Today Walmart Pay allows customers to scan a QR code at self-checkout to connect their account and pay using saved payment methods.

Define

What is Walmart Pass?

Walmart Pass empowers every in-store customer to self-identify and pay by scanning a unique code.

For CDI, we’re building a platform that enables 100% GMV and customer traceability across POS & Services

For front end teams, Pass will decrease transaction time, elevate customer / associate NPS, and discourage fraud

Across omni, this initiative standardizes the wallet-powered payments experience and drives account creation / app usage

Contactless Payment

faster Checkout

Walmart Cash

Customer Pre-fill

CSAT/NPS

One Way to Pay

Easy Returns

Trust & Safety

Personalization

What Is the vision for Walmart Pass?

Walmart Pass is designed to be a platform that any team can consume and configure to give their customers the best experience.

The vision is for Walmart Pass to make every check-in, transaction, or information exchange faster.

The journey starts with transforming the Walmart Pay platform to elevate the contactless payment experience.

Design process

Competitive Analysis

Coming into this project there was a general understanding of how Walmart Pass would look & function. To kick things off we took a look at existing experiences utilized by different physical stores/restaurants.

Principles

Next we wanted to anchor ourselves when making decisions for our design so I highlighted 2 main principles after speaking with our 4-in-the-box group (product, engineering, design, business) members.

Secure

No personal information or payment information can be taken and used by a bad actor.

Fast

The identifying code must generate and transaction completion and identification must happen as close to instant.

Design Explorations

I needed to figure out where Walmart Pass would be housed within the app. Currently Walmart Pay is housed within our store-mode section within the app. While I explored the thought and possibilty of moving Pass to another location, it made most sense to keep it within store-mode due to a number of factors. Pay will still be kept, but moved to a different location within the app.

Next I got started by looking at 2 different experience styles: full-screen & bottom sheet. I discussed with design leadership and stakeholders on these options and came to the conclusion that the bottom sheet provided the most opportunity to scale with other areas of the business adding functionalities.

Final Designs

The final design was a scannable code that will live within Store-mode. A customer will scan their Walmart Pass and be connected at checkout in order to pay, earn, and more.

Down the line customers will be able to use their Walmart Pass across other Walmart services and I've conceptualized those below as well.